Beauty Without Cruelty

Beauty Without Cruelty: A Brand with a Purpose

Beauty Without Cruelty (BWC) is a brand that has been changing the course of cosmetic history since 1963. Founded in England by the trustees of BWC Charitable Trust, an animal welfare organization, the brand's goal was to manufacture and distribute color cosmetics that were not tested on animals and did not contain any animal ingredients. This philosophy was driven by Katherine Long, a dedicated animal welfare activist, cosmetician, and vegetarian. After her death, Lady Dowding, a founding trustee, took over and appointed Joseph Piccioni as managing director in 1978.

Today, BWC has a full line of cruelty-free, vegan skin, body, and hair care products made with the finest ingredients and aroma-therapeutic essential oils, and a full line of color cosmetics to meet the needs of every woman. The brand's principles of high quality, fair pricing, and environmental sensitivity have made it one of the most respected and recognized lines in the marketplace. By choosing BWC, you can be sure that you are not only getting high-quality products but also supporting a brand with a purpose.